10,000,000 – that’s the number of iOS users according to sampling by a Chinese software company targetting iOS, as at end April 2011. They go on to further breakdown by the various models iPhone, iPad, iPod Touch and data on type of apps and the most used apps in China. There has been little official data published about iOS in China. This report is one of the firsts I’ve seen stating numbers. Here’s some of the figures.
iPhone has the biggest share of the pie at 70.25%, that means a cool 7 million iPhone users in China! Given that they cost more than a month’s salary for your average grad with starting job in an office, that’s not a small number. But from another angle, with a population of 1.3b, that’s only 0.005%. Don’t you just love China numbers?
The take up of iPhone 4 went fast, already at 63.17%, 3x more than 3GS. Given its position as a status and trend icon, no wonder old models are ditched fast and hard like they are diseased. I myself have seen enough friends / acquaintances do the switch, it’s not so much an upgrade but more of a keepingup(up)grade. If your social circle switches to the 4, you can’t seriously not hurry and do the switch too, can you? or at least that’s how it goes in China. I must say the keepingup happens in Europe too, just not as pressure-cooked as in China – just my casual observation.
iPad 2 showed up in the numbers too, even though it is new, a month plus into its US launch, and not officially launched in China yet. So the iPad 2 numbers surely are “imports”. With iPad1+2 at a share of 16.45%, that’s 1.6m users.
What do all these numbers mean? That’s a good installed userbase of iOS in China - currently 10m, translating to 0.007% which means awesome growth potential. Just imagine hitting 0.05% is already a 7x growth! You App developer, yes you… tempted? It seems to go quite unnoticed by everyone outside China and there is not much data on the internet. Which got me really thinking! Wanna think along? Anyway, there are more slides, if you are interested, do email, tweet, comment. Or simply questions? Love to talk/share/chat about app opportunities.