We all know how Facebook has single handedly reduced our complex world of “Loves” and “Hates” into “Like”. I used to Love some stuff, and Hate some others, and got all passionate about it, esp. with other similar or opposites. And in one couple of Facebook years it’s all been simplified to “Like”, not even dislike, just Like. One up for positivity! The popularity of “Like” is massive, was thought out to be. It’s simple, it’s positive, it spreads positivity, and most importantly I have to do nothing else – just one click, and nothing else, no typing, no thinking of what to say.
Following the footsteps of “Like”, comes “Follow” – equally simple, equally hip, equally just one click… follow. Why Subscribe (thinks of subscription forms) and why Add (yikes mathematics), when you can simply Follow.
So all the Google, Youtube subscribes and adds have turned into follow, and to complete the story, Twitter has too joined in and launched the “Follow” button. The king of 140-word simplification realised that even 140-word could be too much to ask, for the fact that there are so many non-active Twitter. Well, what’s simpler and more passive … Let’s Follow.
Well after all the active finger exercise typing this text, let me catch up on the simplicity of positive passiveness… Like Like Follow Follow Like Like LikeFollow @addlikefollow