Lovers Spurned #1 : Facebook & Apple

Earlier this month, Apple announced and showed off “deep integration” of Twitter in the new iOS 5. Meaning wherever an iPhone, iPad, iPod Touch goes, Twitter is there - the hot new celeb couple in town!

News (and gosh leaked photos too) is circulating in the feeds showing Apple’s ex-lover to be none-other than Facebook – Twitter’s archrival. The circulating pictures of unreleased betas are showing that same “deep integration” with Facebook, exactly where Twitter is now. After all Facebook is the undisputed king of social media, many times larger than Twitter.

How did that Apple and Facebook relationship run into the rocks? Is it a clash of egos? Jealousy? Who ditched whom? Some say the cracks started with the Apple’s Ping social music network which was supposed to be a service with “iTunes on Facebook”. Some say it’s because of Facebook being in bed already with Microsoft in Windows Phone 7.

Whatever it is, Apple’s jumping straight into bed with arch rival Twitter is surely not making things smoother. So, skip the “let’s be friends” politeness, and get straight into the cat fight of spurned lovers. meowwrrrrrr.

Facebook attacking Apple with HTML5 App Store for iOS devices
Coming soon Facebook’s very own App Store for your iPhone / iPad / iPod Touch. Seriously. Currently the only way to get apps are through Apple’s iTunes Apps. Facebook is determined to break that monopoly and shift Apple users onto Facebook’s own ecosystem. The project is still in development, a pure coincidence that it is being leaked now, right after the leaks of the Apple-Facebook integration.

Apple Game Center in iOS 5 mirrors Facebook gaming
An amazing 53% of Facebook users play games on Facebook. Based on the latest numbers of 700m Facebook users, it means Facebook Games has more than 350m gamers! Far far ahead of the last September launched Apple Game Center with 50m subscribers. So to compete, Apple is launching new look and new features in iOS 5 that makes Game Center more like Facebook’s Games page!

Actions of a spurned lover? Or root of the break-up? Watch out. Hell hath no fury like a lover scorned.

Xbox Live = Microsoft’s cloud ecosystem?

Microsoft recently showed a new Xbox Live dashboard that is very similar to the user interface of Windows Phone 7 and Windows 8. Add that to their confirmation that Windows 8 will feature “deep Xbox Live integration”.

The intention is to use Xbox Live as the center of entertainment where PCs, Notebooks, Tablets, Phones, Xboxes connect to. Users will be able to enjoy that same games, same content, same app services across different platforms, different devices. Sounds like a cloud to me!

Xbox Live + Windows 8 + Windows Phone 7 + Xbox360 = Cloud Ecosystem?

What’s going for Microsoft in this strategic move to use Xbox Live as the center of gravity is that Xbox Live already has a 35m userbase. The significance is that these are not just casual register-and-forget subscribers, but actually subscription-money paying users focused on consuming games and entertainment. That is a strong powerbase uniquely different from that of Google and Apple. Furthermore, Microsoft’s Xbox360 already has a place in the living room putting that TV screen in its ecosystem, while both Google’s GoogleTV and Apple’s Apple TV has flopped and not (yet) been able to gain any foothold on the TV.

In the war of ecosystem, the headlines have mainly been peppered with Apple vs Google. But do watch out for Microsoft, it´s moves with Bing + Social Media, this Xbox Live integration, shows Microsoft is hardly asleep. With it’s artillery room full of product weapons, all it needs is that right synergy and marketing to center itself again as the dominating cloud ecosystem.

Battle of the Clouds Apple, Google & Microsoft

It’s raining Clouds. These recent days has seen the 3 major movers and shakers of technosumer world (Apple, Google, Microsoft) each busy stealing the thunder from the others’ clouds. Cloud computing is not new per se, it has been a key technology development shaping the professional computing world (data warehousing, corporate services etc). But now it has gone into a frenzy of world domination as each fights to be the cloud that is everything and everywhere for every of you… get ready for the Battle of the Clouds.

So what is this Cloud in the consumer world? It stores all data private and public in a huge common virtual space, where each person’s data is separated only by an ID and password. For common data (eg. music), there is only one copy of it in the cloud and you (and everyone else with access) co-share it with your ID/password access. And since it is in virtual space, any device would have access to that one data via the internet, and would update the same copy. So your phone, tablet, computer, netbook, office computer will all have the same content anywhere, everywhere.

Apple’s iCloud was officially announced on 6 June, coming to you this fall, built into iOS 5. With one sync update every single iPad, iPhone, iPod Touch could be iClouded in no time. Apple promises seamless integration of iCloud in all your existing and new apps since it is built right in the core of iOS 5. Take a photo with your iPhone and that photo will be everywhere in all your devices (Apple of course).

Google’s Cloud (or rather Clouds) is currently a 4-prong force = Google Cloud Music called Music Beta active trials in USA (for all your music everywhere), Google Cloud Print (print to your cloud printer from any device anywhere), Google Cloud Connect for Microsoft Office (to steal your office documents away from Microsoft’s Cloud), Google Apps Cloud Service (conveniently hip-ping Apps with Cloud). You don’t need to be a weather man to see more cloudy skies at Google – coming soon to ChromeOS for Chromebooks, Android 3.1 phones and tablets and Chrome 12 browser.

Microsoft Windows Cloud is Microsoft’s answer to its rivals. Having the most corporate footprint among the 3, it has already been actively clouding with its corporate clients – Microsoft Cloud Services, Microsoft Cloud Power, marketed with Microsoft Cloud Experience events. But those, as mentioned earlier, are the corporate clouds. In the hype to cloud the consumer world, Microsoft has been the least clear and and least vocal. Windows Cloud seems to be a hastily patched together marketing answer adding Cloud to existing services to [insert cloud icon] Create, [insert cloud icon] Connect, [insert cloud icon] Share with Windows 7 and Windows Live. Microsoft marketers also have to think of how to re-hip the un-hip Windows Live Mesh (seriously which non-tech consumer gets that name) which is essentially a cloud, just not hip. Or wait it out with Windows 8 (recently announced and demo’d), Windows Phone 7 (o dear) and Internet Explorer 10 browser.

Cloud, Cloud, Cloud and more Cloud coming your way. In the Battle of Clouds, music of thunder will roar and flashes of lightning will strike as advertisements, offers, online sentiment swaying and other tactics will come your way to convince and grab you into their cloud. Don’t be afraid, don’t let them cloud your judgment – just pick that one soft white fluffy cotton-like cloud and frolic in consumer content heaven… i.e. until one dominates and then changes the rules (don’t they always do? remember the nice Microsoft as an underdog?). Enjoy the coming happy clouds while you can  : ).